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For Executives

Service Cloud is a highly-adopted Salesforce application that many companies use to support their customers. But with businesses being different on so many fronts, how can you decide if this application will benefit your company? It’s important to completely understand the benefits and costs of...

Marketing Cloud is a popular Salesforce application that many companies add to their platform. But with all of the hype, how can you know if it is right for your business? As with any major purchase, it’s important to do thorough research before signing any...

In most industries, companies use internal communication tools to share information between employees and departments. Many organizations use more than one; email, instant messenger, portals, and message boards are all common communication tools. But did you know that Salesforce has its own tool that integrates...

There’s no doubt that Salesforce is a powerful CRM that can create countless opportunities for businesses. It’s even been named the #1 CRM for six years in a row! This alone may seem like the perfect reason to use it at your company, but there’s...

The sales landscape is constantly changing and evolving. Techniques that were once best practices can become obsolete in a heartbeat, and sales teams that are thriving can start struggling just as quickly. But while many businesses lose their edge, some industry giants are able to...

Every business wants to hire great employees and create impactful teams. At its very core, this sounds like a simple task, but there are many factors that make finding the perfect team a difficult goal to reach. Inefficient teams can waste company time and resources,...

Refactoring your Salesforce instance can be an investment that requires substantial resources. And while continuous refactoring for low hanging fruit is recommended for agile development, larger changes require more planning. The first step is to determine when your business is in a position to make...

 As part of the Salesforce Customer Success Platform, Marketing Cloud provides tools for customer engagement across the entire consumer journey. Whether it relates to marketing, sales, commerce, or service, Marketing Cloud allows multi-channel personalization to create lasting customer impact. It uses Salesforce data to create...

Commerce Cloud is an integral part of the Salesforce Success Platform, offering an ecommerce solution that integrates with existing Salesforce productsDue to the differences between the B2C (business to consumer) and B2B (business to business) environments, Commerce Cloud offers specialized solutions for each scenario.  Commerce Cloud...

Community Cloud is an online platform used to create sites, portals, and forums for connecting customers, partners, and employees. Because it is built on the Salesforce platform, it has access to Salesforce data and records, and it can be further integrated with third party systems....

Service Cloud is Salesforce’s native customer service and support solution. With this application, your support team can address customer needs directly and reliably. Whether issues are submitted through email, phone, chat, or other communication channels, Service Cloud consolidates customer cases for easy and efficient response....

Trailhead is a great resource for startups looking to learn about the Salesforce platform. This free and interactive online learning environment is accessible and easy to use for even beginners. But with over 500 modules, it can seem like a lot at once. That’s why...